Form and architecture are predominantly static in nature, designed at one time to last indefinitely. In contrast, digital media can change to accommodate any purpose or audience. However, digital media only achieves this dynamism by sacrificing its physical presence and becoming limited to re-presentation.
By integrating media with physical design, Geist aims to combine the benefits of each to yield married physical forms and unique media that complement and augment each other, and to create novel media channels that resonate more deeply with the will and spirit - or geist - of the people.
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